When I reread this post it is hard to believe it was originally published in 2015! Water-based skincare products have become an integral part of most skincare regimen. The most well known water-based product are toners which were commonly applied on a cotton pad but are now misted on to the skin before a serum or moisturizer. This discussion belong contains information as pertinent today as it was 5 years ago. ENJOY!

The beauty industry finally catches up with what we have known for a long time…

According to New Beauty magazine, the next big thing on the radar are products that contain a base of water. Products with a high water content are more compatible with a wider variety of skin types and are also a natural way for skin to remain hydrated. We could not agree more! Kaffee’s proprietary Aloe Hydrating Fluid is a water-based, oil-free serum that saturates the skin with hydrating ingredients and has developed a “cult” following among its admirers for years.

To meet the demand of women who want well-hydrated skin, now other beauty brands are creating products that focus on deep hydration by packing moisture into the dermis in the form of water-based products. They are formulated to infuse skin with hydration without disrupting the moisture barrier, This is exactly what our Hydrating Serum does with the help of its key ingredient, whole leaf aloe vera, which helps the penetration process of all the other ingredients. The other important component in our formula is hyaluronic acid which acts like a sponge and holds the moisture in the skin’s deeper layers.

This trend extends beyond our borders and is seen in Korean beauty products also. Dewy, luminous skin is the ideal in South Korea and staying hydrated with mists, powerful moisturizers and essences are how these women achieve that look.”  “In the Asian market women believe that water is a primary component of skin, so using it keeps skin looking young and fresh. Water-based products are the next big thing in the beauty world.”

“Water-based formulations layer well with other products and work toward the end goal of helping to keep skin better hydrated so that other products absorb properly and function more effectively.  Hydrating Fluid functions as a  watery ‘booster essence’ also referred to as a ‘first essence’ to prep the skin, Anything that has a watery feel to it, like a toner, tonic, essence, mist, watery gel, falls under this umbrella. Products that are water-based or have a watery consistency should be applied to skin at the beginning of your skin-care regimen and apply a moisturizer or blended oil over top to seal in the water-based product. The results are amazing for any skin condition and will change the look and feel rapidly. We are happy to have the beauty industry touting the use of water-based products because we love Aloe Hydrating Fluid!!!Aloe